What do I need to do as a teacher to get the kids to care about writing? Editing?

My inquiry question is - What do I need to do as a teacher to get the kids to care about writing? Editing?

My end point would be for the students to:

• Willingly recraft
• Independently check success criteria
• An enjoyment of playing with words
• Plan for writing

My next steps:

• Attempt to develop some care (quick writes)
• responses to video clips
• noticing walks
• Diary / Journal of interests (happy, sad, angry, afraid...)
• Playing with words experiences (short sharp)
• synonyms
• challenges - use words three different types of sentences
• images, movies, sounds

Gather some Baseline Data:

• student voice - question them and parents
• e-asttle data about a goal/rubric score
• pick 6ish kids as a target group

Personal Reading:

• Gail Loane
• Spandell

As a side note:

Independent Writing:

• simplify tasks 
• success criteria for a purpose (generic for the type)(shared development of models)
• teacher to not focus on the piece, focus on the skills/goals ignore the rest
• Genre in the third week
• Plan 3 types relating to eg personal expressive